Training for Peace
Web Design, Search Engine Optimization
The Training for Peace in Africa Programme (TfP) is an international capacity-building programme. Since 1995, the programme has worked, through civil society institutions, to strengthen African civilian and police capacity for peace operations.
TfP wanted to move away from the existing website because of the poor user experience. We created a website that really stood out in their industry, whilst at the same time keeping all the informative content that existed on the previous website and also making it easier to load new resources.
Following its launch, there was an immediate increase in the average time spent on the page. The website also increased unique visitors from 1% to 36%. By the site’s second live week, TfP experienced their best ever online users figure, seeing an increase by an incredible 2000%. TfP’s new website has also offered a solid foundation for the organisation’s social media to grow on a daily basis, with ever-increasing audience numbers.