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Training for Peace

Training for Peace

INDUSTRY
Non Profit
LOCATION
Addis Ababa, Ethiopia
CATEGORY
Web Design
INVOLVEMENT

Web Design, Search Engine Optimization

The Brief

The Training for Peace in Africa Programme (TfP) is an international capacity-building programme. Since 1995, the programme has worked, through civil society institutions, to strengthen African civilian and police capacity for peace operations.

TfP wanted to move away from the existing website because of the poor user experience. We created a website that really stood out in their industry, whilst at the same time keeping all the informative content that existed on the previous website and also making it easier to load new resources.

Our Approach

Uhuru is a fashion portal that stock brands who only use ethically sourced clothing. We were commissioned to create this new brand from scratch, including logo marks, patterns and textures, fonts, digital marketing and print marketing.

We created a brand look that was in keeping with the current online fashion market but also had a global feel, drawing inspiration from Asian and African culture. Furthermore, we also designed and built a beautiful E-Commerce platform using Magento 2.

platform allows merchants to add their own shop front, then manage and sell their own products within the site.

Results

Following its launch, there was an immediate increase in the average time spent on the page. The website also increased unique visitors from 1% to 36%. By the site’s second live week, TfP experienced their best ever online users figure, seeing an increase by an incredible 2000%. TfP’s new website has also offered a solid foundation for the organisation’s social media to grow on a daily basis, with ever-increasing audience numbers.

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Total Impressions

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Avg. Time on Page

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